In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to use and you can directly communicate with a larger audience at once. You don’t have to invest a lot of money in building a marketing strategy that includes social media videos. Regardless of whether you have a small or large business, it’s time to get serious about social media marketing.

Based on statistics shared by Lyfe Marketing, 93 percent of Twitter videos are accessed from mobile phones. The number of views of branded video content on YouTube has doubled in the past three years. Additionally, Facebook Live videos receive 10 times more comments than a regular video. All these statistics show that video content is in demand on social media. visit: https://locationary.org/ This is because millennials are connecting more with videos on social media. The Web Marketing Video Council found that more than 60 percent of brands are actively using video on social media for promotion. So, it is highly likely that your competitors are also using the power of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share pictures and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram surpassed 1 billion monthly active users in 2018. Additionally, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So Instagram should be your first choice for showcasing your brand’s products and services. In this article, we will guide you through several ways to engage more audiences with Instagram videos.

Short ads

Create short and valuable videos that represent your brand. Through these videos, you can showcase your product in an artistic way. Advertising can be inspirational, funny or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Short videos are also best for sharing sharp information about your products. You can share the ad on Instagram stories, IGTV or on the Instagram timeline.